Product Thinking
From user needs to sustainable solutions.
ABOUT
Designer by background.
Product thinker by practice.
I'm Daniela, a Product Designer with a background in Industrial Design and a passion for creating digital experiences that are useful, accessible and human-centered.
Based in Barcelona · Available for new opportunities
MY BACKGROUND
From industrial design to product design.
My journey started in Industrial Design, where I learned to understand people, materials, systems and how things are made.
Over time, I found my place in the digital world, combining creativity, strategy and technology to design meaningful products and experiences.
Today, I work across UX/UI and Product Design, bringing together research, product thinking, visual design and a growing interest in AI-assisted workflows.
Industrial Design
Bachelor’s Degree · Colombia
2014–2019
Graphic & Digital Design
Freelance · Colombia
2020–2024
UX/UI
Certification · Colombia
2021
UX/UI & Service Design
Master’s Degree · Barcelona
2024–2025
Product Design
Freelance · Barcelona
Present
SKILLS & FOCUS
The tools and mindset behind the work.
I combine design thinking, user research, visual design and product strategy with a strong focus on usability, accessibility and real business needs.
UX Research
Listen, learn and find what matters.
UI Design
Clear, consistent and accessible interfaces.
Strategy
Turn insights into actionable decisions.
Collaboration
Working closely with product, engineering and business.
AI in Design
Using new tools to explore, iterate and create better.
OUTSIDE OF WORK
When I'm not designing...
I'm usually running, planning a trip, looking for a new place to eat or just getting outside. I also like learning new things, especially when they have nothing to do with design.
Running
Travel
Nature
Learning