
A Casa Portuguesa
An e-commerce concept inspired by Portuguese culture and traditions. I worked on the brand and digital experience, from discovering products to exploring the stories behind them.
EXPLORATION LAB
A collection of academic projects, concepts and design explorations from different moments of my journey. Some started with a specific problem, others with just an idea I wanted to develop.
explore
create
iterate
Some are experiments. Some become projects. Some simply teach me something new.

An e-commerce concept inspired by Portuguese culture and traditions. I worked on the brand and digital experience, from discovering products to exploring the stories behind them.

A mobile app concept exploring how technology could help people become more aware of their drinking habits through information, tracking and social features.

An e-commerce concept for vitamin drinks that combines product discovery, a fresh visual identity and a simple digital shopping experience.

A political communication platform focused on making information and proposals easier to explore.

A mobile experience concept for exploring games, teams, players and basketball content.

A mobile concept focused on discovering places and connecting people through shared interests.
A WORK IN PROGRESS
I'm exploring how AI can support different stages of the product design process from research synthesis and ideation to prototyping, content and development.
The goal isn't to automate design. It's to create more space for better thinking.
AI-assisted synthesis
Rapid exploration
Faster iteration
UX writing and exploration
Design → Code
Rapid experimentation